Influence Tokenization

An Influence SBT is generated by evaluating key indicators of an individual’s influence, such as on-chain activities, social media engagement, fan support, and marketing performance. The evaluation is performed using open-source algorithms that translate these indicators into a measurable value, which is then encapsulated in a Soulbound Token. This SBT serves as an on-chain proof of the person's influence, allowing for various applications in marketing, community building, and beyond.

Through Influence Tokenization, Soully establishes a transparent, trustless system for marketers to identify suitable influencers, leading to more strategic partnerships and optimized marketing spend.